WILD FRIDAY
Pie in the Sky
Edited by Ace in the Hole
The US restaurant chain Pizza Hut has
announced that it has become the first
company in the world to deliver a pizza to
outer space.
Last month Yuri Usachov, one of the Russian
cosmonauts living on the International Space
Station (ISS) ate a pizza that the company
had sent to him.
Taking much longer than the usual 30 minutes,
the pizza rode aboard a Russian rocket used to
resupply the ISS.
The Pizza Hut chain
said it paid the Russian
space agency about
$1m for the
promotional stunt,
including footage of Mr
Usachov flashing a
thumbs-up after eating
the pizza, and for
pasting the chain's logo
on a rocket last year.
Spending a long time in
space has the effect of
deadening the taste
buds, so extra salt and spices were added to
the pizza.
And salami had to be used as pepperoni lacked
the necessary shelf life, growing mouldy.
Some US astronauts have requested pizza
after returning from space, but apparently
none have eaten a slice during a mission.
The company is no stranger to making
deliveries in bizarre circumstances - in 1991
they delivered pizzas to Boris Yeltsin and his
supporters, who had prevailed over an
attempted coup.
When food supplies dwindled in the Russian
Parliament building, Mr Yeltsin called Pizza Hut
delivery.
The publicity stunt however, may antagonise
Russia's American counterparts on the ISS.
Nasa objected strongly when last month
American space tourist Dennis Tito spent six
days on the ISS, having paid a fee of $20m
to the Russian space programme.
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